eCommerce Sales & Marketing
CLA is a full-service ecommerce sales & marketing partner focused on results.
For almost 40 years, we have been on the forefront of developing technology and marketplace changes in the pet care category. Through deep retailer relationships, tenured experts in the pet-care channel, and a specialized Sales & Marketing team, CLA goes beyond ROAS to deliver sales results.
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Sell-in, terms negotiations, freight analysis and agreements, logistical setup, compliance, reporting, and ongoing strategic planning
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Development of assets to help brands showcase their products and drive conversion
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Retail search and display advertising solutions that leverage data-driven budgets, real-time monitoring, reporting, and ongoing optimization to meet established KPIs
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Customized dashboards and reports with performance and sales data, competitive insights and metrics related to consumption, traffic, inventory, pricing, and assortment
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Identifies & corrects MAP violations, helping brands maintain brand integrity, retailer relationships, and control of authorized and unauthorized sellers