In 1984, Chuck Latham founded Chuck Latham Associates (CLA) to help pet manufacturers better navigate and sell to the U.S. pet specialty market.
A lot has changed in the pet marketplace over the past 40 years, and CLA has continued to innovate and thrive, growing from the original one-man-show to a deep and diversified organization encompassing Sales & Marketing, eCommerce, Data & Analytics, Merchandising & In-Store Solutions and MAP Compliance Management – the first true national sales & marketing agency specializing in the Pet Channel.
